Starbury Basketball shoes collection expanded by Steve and Barrys

article written by: Anny Shames
UPDATED: 04 / 17 / 2007

Stephon Marbury's dream to "change the world" by providing high quality, affordable sneakers and clothes to kids and parents became a reality when the NBA(R) star's Starbury Collection(TM) hit Steve & Barry's(R) store last August.

Consumers of all ages, community leaders, and media across the country have embraced the Collection -- including the $14.98 Starbury One(TM) basketball sneaker that Marbury wears during NBA games -- and sparked what many have called a "Movement" that's revolutionizing the footwear and apparel industries. Leading trade magazine Footwear News named Starbury the "2006 Footwear Launch of the Year."

The line expansion includes the next generation of Marbury's signature shoe, the Starbury II(TM), which he has been wearing during NBA games since March 27.

Available in a large variety of color ways, the Starbury II comes in high top and low top versions for men, women, boys, and girls. The Starbury II, together with other new sneakers being introduced as part of the Collection's expansion, marks the first Starbury footwear that includes styles designed especially for women.

The Starbury II found on Steve & Barry's shelves will be identical to those Marbury will wear during NBA games. Incorporating an aggressive and sleek design, the Starbury II carries on the tradition of the Starbury One by providing the same technical features for comfort, stability and durability found in basketball sneakers sold by the nation's top brands for $100 to $200, yet with a price tag of just $14.98. It's believed to be the lowest price for a professional sneaker during the modern era.

Improvements made to Marbury's signature shoe include the addition of a full-width shank for stiffness and arch support, and an external EVA heel cup for improved fit and stability.

Like the Starbury One, the Starbury II was designed by leading athletic gear design firm Rocketfish, perhaps best known for providing high performance basketball sneaker concepts to Nike(R), Reebok(R), and Converse(R), Rocketfish worked closely with Marbury and Steve & Barry's to create the Starbury II (and Starbury Team shoe below) to ensure it delivers all the comfort and stability required for professional basketball players and recreational ballers alike.

All footwear in the Starbury Collection is priced at $14.98. Other highlights of the Starbury Collection spring 2007 line expansion include:


-- Starbury Team(TM), a high top basketball sneaker that offers dynamic
and aggressive styling and all the performance characteristics of other
high-end basketball shoes. The Starbury Team comes in five men's and
five boys' color ways.








-- Starbury SXM Trainer(TM) is a high performance skateboarder shoe, with
a specially designed lug configuration grip system and heel tech piece
for superior grip and handling, durability and kick control. The
Starbury SXM Trainer comes in three men's and two boys' color ways.

-- Starbury Crossover LE(TM), a classically styled court shoe featuring an
all patent action leather, three-tone upper and cup outsole with
stitch-down construction, plus a color-coordinated cotton lace that
incorporates a steel-stamped embellishment. The Starbury Crossover LE
comes in six men's and two women's color ways.








-- Starbury Cyclone II(TM), a classic retro jobber that improves upon the
styling and construction of the original Cyclone introduced as part of
the Starbury Collection last summer. A heel tech piece, an EVA sock
liner with a visaterry cover and a shock absorption insert in the heel,
and a double-layered mesh upper deliver enhanced comfort and stability.
The Starbury Cyclone II comes in four men's color ways.

-- Starbury Surfside(TM) is a retro court shoe, with an all suede upper,
cup outsole with stitch-down construction and a translucent sole plate
with outsized Starbury graphic backing. The Starbury Surfside comes in
six men's color ways and one women's color way.


-- Starbury Bowery(TM) is an extremely lightweight casual shoe with a
rubber outsole and texture grip sole plate. The Starbury Bowery comes
in five men's color ways and one women's color way.


-- Starbury Tornado(TM) is a lightweight women's shoe. Its
compression-molded and rubber islands midsole/outsole unit, geometric
lug configuration, breathable mesh upper, and fashion forward,
tri-color combinations make the Starbury Tornado ideal for yoga or
other gym activities. It comes in three women's color ways.



In addition to sneakers, the Starbury Collection features nearly 200 casual and comfortable items for the entire family, including jackets, jeans, hoodies, t-shirts, athletic tops and shorts, a work book, hats and other accessories, with every individual item priced at $14.98 or less.

Four-time NBA All-Star and four-time Defensive Player of the Year Ben Wallace of the Chicago Bulls(R) became the first athlete endorser of Starbury when it was announced that he has joined the Starbury Movement(TM) last month. Wallace's Big Ben signature Starbury sneaker is currently being designed and will debut next season during Wallace's games.

More information about the Starbury Collection and store locations can be found at http://www.starbury.com/.